HARI

Hyundai Asia Resources Inc.

Awarded official distributorship of Hyundai vehicles by Hyundai Motor Company (HMC), South Korea, in August 2001, Hyundai Asia Resources, Inc. or HARI has rapidly become one of the distinguished market leaders in the Philippine automotive industry today.

From its humble beginnings in 2001 with only 4 dealerships carrying just one product line, the Hyundai Starex, HARI has grown by leaps and bounds with a nationwide fortress of 36 dealerships (24 of which are certified Hyundai Elite dealers) and a dedicated 2,000-strong workforce to meet the motoring lifestyle needs of the Filipino market.  And in March 2010, less than a decade of operations, HARI surpassed its Japanese, American and Asian rivals to become the 3rd top-ranking automotive brand in the Philippines, a ranking that it still keeps to this day.  

Boasting of superior customer service, genuine Hyundai MOBIS parts, state-of-the-art diagnostic and service tools, technological support and first-class after-sales service, HARI was distinguished by Hyundai Motor Company with various awards of distinction and excellence through the years:

• Asia-Pacific Distributor of the Year in 2005, 2006 and 2008
• Award of Excellence for outstanding performance in the area of Sales operations in 2009
• Best Improved Market Share of the Year in the Asia-Pacific in 2005
• Hyundai Elite Award in 2006
• Best DEP Award in 2008

Correct product mix, competitive pricing policy, dealership expansion, first-class after-sales strategies as well as strategic marketing campaigns are key components to HARI’s interminable growth. 

Likewise, these key market innovations that have become synonymous with HARI have further distinguished and endeared Hyundai to the Filipino motoring public:

• Hyundai’s CDRi or the Common Rail Direct Injection diesel engine introduced by HARI in 2004, a breakthrough technology of eco-friendly, fuel efficient yet powerful engine-nuity,
• Hyundai ‘s 5-Year Warranty introduced in 2007, a revolutionary service guarantee surpassing current 3-Year warranty offerings
• One Hyundai Club introduced by HARI in 2010, the first-ever distributor based automotive loyalty program in the country aimed at elevating the motoring experience of Hyundai car owners.

These market firsts along with Hyundai’s lineup of innovative people movers dubbed as “Innovations for Humanity”- the Grand Starex, Tucson, Santa Fe, Veracruz, i10, i30, Getz, Accent, Genesis Coupe, Sonata, Elantra, Azera and H-100  - continue to capture the hearts of today’s generation of Filipino families and motorists. 

Broadening its portfolio of accolades and awards, HARI is proud to be recognized as a proponent of national progress and development through its contributions to the national and local economies where its businesses and dealerships are present.  So much so that in 2006, the Bureau of Customs duly recognized HARI for its invaluable contribution in advancing the country’s collection performance as one of the Philippines’ Top 5 Importers.  

In 2009, the City of Makati distinguished HARI as one of Makati’s Ten Outstanding Corporate Citizens recognizing its contributions to nation-building, not just through the taxes it pays abut also through is socially-relevant endeavors.  And in 2010, for the second time around, HARI was included in Makati’s roster of Outstanding Corporate Citizens, this time bagging the distinction as Top 3 Most Outstanding Corporate Citizen of Makati for 2010 from rank 6 in 2009, affirming its presence not only as one of the country’s leading automotive companies, but also as an economic powerhouse.   This recognition can be attributed to HARI’s strong work ethic and compliance in terms of paying its tax obligations to the City of Makati, highlighting the distributor’s commitment to uphold economic stability and shore up both business and community development in Makati.

VEHICLE LIST

Sedan and Hatchback:

Genesis Coupe

Azera

Elantra

Accent

i10
i20

Eon

Crossovers and SUV:

Grand Santa Fe

Santa Fe

Tucson

Vans and Commercial:

Starex

H100

DEALERS

METRO MANILA

Hyundai Abad Santos 2941 Jose Abad Santos Ave., Tondo, Manila

Hyundai Alabang Muntinlupa 235 FMW Building, Tierra Nueva Subd., Alabang-Zapote Road, Muntinlupa

Hyundai Commonwealth Avenue 43 Commonwealth Ave., Diliman, Quezon City

Hyundai E. Rodriguez Sr. 222 E. Rodriguez Sr. Ave., Quezon City

Hyundai Las Piñas Alabang-Zapote Road, Almanza Uno, Las Piñas City

Hyundai Manila Bay Diosdado Macapagal Ave., cor Sen. Gil Puyat Ave., Pasay City

Hyundai North EDSA 1174 EDSA - Balintawak, Quezon City

Hyundai Parañaque West 89 Ninoy Aquino Ave., cor. Pelaez St., Brgy. San Dionisio, District 1, Parañaque City

Hyundai Pasig City 19 E. Rodriguez Jr. Ave., Bagong Ilog, Pasig City

Hyundai Pasong Tamo 2290 Don Chino Roces Ave. Extension, Makati City
Hyundai Quezon Avenue 1144 Quezon Ave., Brgy. Paligsahan, Quezon City
Hyundai Shaw Boulevard 411 Shaw Blvd., Mandaluyong City
Hyundai Sucat Road #8406 Dr. A. Santos Ave., Brgy BF, Sucat, Parañaque City

LUZON
Hyundai Baliuag Bulacan DRT Highway, Sto. Cristo, Baliuag, Bulcan
Hyundai Batangas City Diversion Road, Balagtas, Batangas
Hyundai Binan Laguna Areza Bldg., National Highway, Canlalay, Binan, Laguna
Hyundai Cabanatuan City Km 108 Sumacab Este, Cabanatuan City
Hyundai Dagupan Lucao St., Dagupan City
Hyundai Dasmarinas Emilio Aguinaldo Highway, Brgy. Salitran, Dasmarinas, Cavite
Hyundai Ilocos Norte National Highway, San Nicolas, Ilocos Norte
Hyundai Lipa Purok 2, Brgy. Tambo, Lipa City
Hyundai Marilao Abangan Sur, McArthur Highway, Marilao, Bulacan
Hyundai Naga Maharlika Highway,Brgy. Del Rosario, Naga
Hyundai Pampanga Jose Abad Santos Ave., Dolores, City of San Fernando, Pampanga
Hyundai San Fernando La Union National Highway, Madayegdeg, San fernando, La Union
Hyundai San Pablo Km 85, Maharlika Highway, Brgy San Ignacio, San Pablo City
Hyundai Santa Rosa Southdrive, Block 4, Lots 9 & 10, Laguna Bel Air 2, Brgy. San Jose
Hyundai Santiago City Km 335, Batal, Santiago City
Hyundai Tarlac McArthur Highway, San Sebastian, Tarlac

VISAYAS
Hyundai Bacolod City Araneta St., Singcang, Bacolod City
Hyundai Cebu, Inc. 21 A.S. Fortuna St., Banilad, Mandaue City
Hyundai Dumaguete City National Highway, Maslog, Sibulan
Hyundai Iloilo City McArthur Drive, Tabuc Suba, Jaro, Iloilo City
Hyundai Puerto Princesa National Highway, Brgy. San Miguel, Puerto Princesa City
Hyundai Tacloban Brgy Abucay, Maharlika Highway, Tacloban City
Hyundai Tagbilaran City CPG North Ave., Tagbilaran City

MINDANAO
Hyundai Cagayan de Oro Gusa, National Highway, Cagayan de Oro City
Hyundai Davao Km 9, Barrio Pampanga, Davao City
Hyundai General Santos National Highway, General Santos City
Hyundai Zamboanga MCLL, Nationa Highway, Putik, Zamboanga City